Saturday, February 15, 2014

Americans Are Buying More Alcohol, Research Firm Finds
By Join Together Staff | February 12, 2014 | Leave a comment | Filed inAlcohol

People are buying more alcohol for use at home, according to new figures from a market research firm. Spending on alcohol grew during every quarter over the last four years, indicating increased alcohol sales are not a weather-related trend.

The firm, IRI, found in the four-week period ending January 26, unit sales of beer from retailers—not restaurants and bars—rose 6.75 percent from a year earlier. Popular products included Bud Light Lime-A-Rita and Straw-Ber-Rita. Craft beer also increased market share.

Whiskies, particularly bourbon, were also popular. Other spirits that saw increased growth included Diageo’s CĂ®roc Amaretto, Johnnie Walker Platinum and Gold Bullion Reserve and Captain Morgan White,BloombergBusinessweek reports.

Wine sales rose 3.3 last month, and at-home wine consumption rose by about 5 percent last year.

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