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Urban Outfitters, the national retail store popular with teens, is currently selling pint glasses, flasks and shot glasses
made to look like prescription pill bottles. These products make light
of prescription drug misuse and abuse, a dangerous behavior that is
responsible for more deaths in the United States each year than heroin
and cocaine combined. Medicine abuse has increased 33 percent over the
past five years with one in four teens having misused or abused a
prescription drug in their lifetime. Combined with alcohol, the misuse
and abuse of prescription medications can be especially dangerous,
making the Urban Outfitter Rx pint and shot glasses and flasks even more
As recent research from The Partnership at Drugfree.org shows, teens
and parents alike do not understand the health risks associated with the
misuse and abuse of prescription drugs.
In fact, more than a quarter of teens mistakenly believe that misusing
and abusing prescription drugs is safer than using street drugs.
Tongue-in-cheek products that normalize and promote prescription drug
abuse only serve to reinforce the misperception about the dangers
associated with abusing medicine and put more teens at risk.
Ask Urban Outfitters to remove these products from their stores and website immediately. Feel free to use the information above to help make your point.