Monday, July 2, 2012

Talking Urinal Cakes Fight Drunk Driving

Authorities in Michigan plan to deliver PSAs to a captive male audience. You can hear them here.

If you've ever thought, “Gee whiz, there should be more ways to deliver anti-drunk driving PSAs,” you're in luck. Michigan officials have come up with a radical idea to interact with drinkers: talking urinal cakes. Motion-activated, the talking cakes will shower captive audiences with some golden advice: shake off any notion of driving drunk. Authorities plan to deliver 400 of the devices to 200 locations in time for July 4. “Listen up. That’s right, I’m talking to you," the talking urinal cakes begin, in a warm, mellow woman's voice. "Had a few drinks? Maybe a few too many? Then do yourself and everyone else a favor: call a sober friend or a cab. Oh, and don’t forget to wash your hands.” The cakes are made by Wizmark, and the Maryland-based company claims to manufacture the first and only interactive items of their kind: some sing and flash lights, others help keep the streets clear of drunk drivers. Authorities aim to drive home their message by making it part of the inevitable final bathroom break that men take right before they leave the bar. The talking urinal cakes also take advantage of bathroom “guy rules,” as the Detroit News points out—by which it's socially mandated that men must only look straight forward or down while at the urinal, never talking or making eye-contact with neighbors. The only sound remaining—almost—will be the speaking urinal cakes. Listen up to a couple of the prototype messages:

urinal cakes
drunk driving
July 4th
July 4
Bryan Lee

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